Resume
Resume
Jan 2024 - Present
Content Strategy Lead
Azteca Records
• Strategize artist social reach to increase organically from no platform to 10k followers
• Strategize and script social content for artists
• Provide bi-weekly social media audits
• Reach out and pitch artists to podcasts
• Attend and shoot various music events
Part-time
Remote • Dallas, TX
Nov 2023-Present
Advisory Board Member
Penn State Music Group
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Attend monthly meetings with executive team to discuss upcoming meetings and strategy
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Review and audit presentations
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Attend advisory panels for music events at Penn State
Advisor
Remote • State College, PA
Mar 2023-Present
Marketing Content Strategist
Curis Functional Health
Full-Time
Hybrid • Dallas, TX
• Collaborates and manages content marketing operations between 70+ company locations nationwide
• Manages over 100k email contacts with an average 35% engagement rate
• Develops and executes content strategy across all platforms
• Rebranded company assets
• Creates and manages digital graphics, video, and blogs
• Creates posters and signage for location marketing
Mar 2020-Present
Content Creator
• 80k+ followers on social media
• Brand Ambassador/UGC Creator for music brands including Distrokid, MuseScore, and Status Audio
• Have amassed over 100M views on social media
• Have amassed over 20M likes on social media
• 500K average weekly reach
• 48.5% follower engagement
Part-time
Remote
Jul 2022-Feb 2023
Advertisement & UGC Content Writer
Gametime
• Created original concepts that help the brand achieve an average of 25% increase (more in some cases) in ROAS above their benchmark performance
• Ideated concepts and wrote scripts for social media direct response ads for TikTok
• Focused ads on app install for the live events ticketing application: NBA, NFL, MLB, etc as well large cap (10k fans plus) concerts, comedy, and shows
• Worked with the creative team (creative director, designers, editors, and producers) from concept through final deliverable
Contract
Remote
Feb 2021-Aug 2022
Social Media Manager, Graphic Designer
Foodhaven
• Amassed over 1M+ Instagram reel views
• Analyzed website and app traffic, tracking KPIs, set up goals for conversion rates
• ​Designed posters and physical assets for the brand
• Gained 12k+ QR code scans
Part-time
Remote • San Fransisco, CA
May 2021-May 2022
Social Media Listening + Community Engagement
Hugo
• Grew Pinterest engagement by 350% (50-70k views per month) and Reddit by 250% (25-50k impressions per month)
• Monitored social media conversations using the social listening tool, Awario
• Created and scheduled original video and graphic content for various platforms
• Monitored competitor social presence and keywords
Part-time
Remote • San Fransisco, CA
Jan 2019-May 2022
Social Media Team Manager/Videographer
Penn State University
• Grew Instagram presence by 275% and created TikTok account (500k reached, 7.5k followers)
• Mentored students who are new to digital and social media marketing
• Designed compelling graphics for the School of Music's social media and events
• Filmed and assisted media coverage for the Penn State Blue Band during football games
Part-time
Hybrid • State College, PA
May 2020-May 2021
Journalist, Secretary
Odyssey
• Posted weekly engaging articles online and averaged 50k readers per article
• Utilized search engine optimization and internet algorithm skills to boost articles
• Monitored performance and analytics on articles
Writing Org
Remote • State College, PA
Feb 2020-Feb 2021
Social Team Member/Graphic Designer
NASA
• Photographed and videographed for various NASA launches and events all over the country
• Designed engaging graphics for social team to share during events
• Attended classes with and live events with NASA team to learn and present about event photography and social media posting
Part-Time
Remote • State College, PA
Apr 2020-Aug 2020
Marketing Coordinator
Flying Scooter Productions
• Researched and gathered information as team member for the Pittsburgh Symphony Orchestra's Front Row virtual series
• Researched and recruited individuals to join the Crew Call video interview series which highlights musicians affected by the pandemic
• Structured and wrote several grant pitches
Internship
Remote • Pittsburgh, PA
Apr 2019-Aug 2019
Marketing Campaign Manager
Three Rivers Young Peoples Orchestras
• Rebranded social media presence and grew platform by 1k followers
• Launched the alumni Facebook page and gather hundreds of individuals into a community
• Gathered and organized hundreds of photos in the orchestra archives dating back to the 1960s into files and online
• Arranged and hosted an orchestra alumni event
• Helped launch and market the website UniSound's social pages
Internship
On-Site • Pittsburgh, PA
Education
2022-2024
University of North Texas
MBA, Music Industry
Denton, TX
2018-2022
Penn State University
BMA Music Industry, Oboe Performance
Certifications
YouTube Music - YouTube
Career Essentials in Generative AI - Microsoft, LinkedIn
Data Analytics and Visualization - IMA
RPA Series - IMA
SEO Content Writing - LinkedIn
Financial Accounting - LinkedIn
Content Marketing - HubSpot
Digital Advertising - HubSpot
Email Marketing - HubSpot
Social Media - HubSpot
Professional skillset
Content Creation
Community Management
Graphic Design
Video Editing